Effects of the Global Recession on the Event Management Market Essay

Effects of the Global Recession on the Event Management Market - Essay Example Two primary data collection instruments were used to comprise the research design for this research. The design was carried out in two parts, the first part of the design utilized a cross-sectional survey to collect both qualitative and quantitative data. The second part employed semi-structured interviews to explicate on the survey data that was initially collected. The usage of this research design can be described as a mixed quantitative-qualitative model that blends explanatory mixed method and triangulation designs . Triangulation method is very beneficial since weaknesses of the qualitative are offset by the strengths of the quantitative data, and vice versa. Explanatory method design is very useful since elaborations and interpretations of the previously collected data are analysed. Using these mixed methods in this research will give a comprehensive and completely integrated method in this study’s research design. Data collected in this study used two primary instrumen ts, a partly structured interviews and a cross-sectional survey. Cross-sectional surveys are defines as the single surveys that that are capable of gathering a broad-ranging data from a sample at a single point in time. Cross-sectional survey is very insightful since it helps the researcher to grasp and comprehend attitudes, opinions and beliefs of a population quickly. The interviews were used because they have a capability of exploring the concerns that are related to global recessions on the event management market in London.